About the game

John is a detective searching for a missing colleague. He finds himself trapped in a mysterious loop where reality constantly changes. Explore eerie environments, interact with clues, and uncover the truth behind the disappearance in this third-person psychological horror experience.

The Lure

where to buy cheaper: prices at 1 store, Steam RU and KZ

Roger Entertainment · released 16 July 2026 · Steam 85 % positive

PC Adventure Indie Casual Free to play

Free to play: just add it to your Steam library. Only editions and DLC cost money.

Steam account region

Russia

Kazakhstan Other

Minimum

Видеокарта: RTX 2060 or lower on low settings

For a Russian account, listings with the “Russia & CIS” and “Global” activation regions work. “CIS excl. Russia” and “Kazakhstan” listings are flagged and do not activate in Russia.

Offers

Store	Listing type	Activation region	Payment	Price	True price	Updated
Steam Россия Standard Edition	to your library	РФ и СНГ	—	free	free	18 hours ago	On Steam
Steam Казахстан Standard Edition	to your library	Казахстанnot for your region	—	free	free	18 hours ago	On Steam

True price includes the top-up fee and the exchange rate, so you compare like with like.

How to buy from Russia

A key is activated in the Steam client; your account region must match the key’s region.

Buying directly on Steam: top up your wallet through a top-up service; its fee is already included in the true price.

The Kazakhstan price is available through a KZ wallet or as a gift from a friend in Kazakhstan.

FAQ

How much does The Lure cost?

The Lure is free to play: just add the game to your Steam library. Only editions, bundles and DLC cost money.

Can The Lure be activated in Russia?

Yes. The game is sold on Russian Steam, and keys with the “Russia & CIS” and “Global” regions activate on a Russian account.